While I’m knee deep in my Twitter love fest, here are few anecdotes on what I feel exemplifies “The Power of Twitter” as a medium for not only disseminating information and promotion for companies but also for personal brands:
- Back in February, Kevin Smith (aka Silent Bob) blew up the Twittersphere with his blow by blow account on his mistreatment by multiple handlers at Southwest Airlines. He went into more detail on the circumstances on his blog, but directly after being asked to leave a flight due to an alleged safety concern with his ability to fit into a center seat, Mr. Smith took directly to Twitter to voice his outrage. This in turn ignited the ire of his thousands of followers and sent Southwest scrambling to quell the media storm that ensued.
- Just this week, Jim Carrey announced via Twitter that he and his girlfriend of five years, Jenny McCarthy parted ways. While on it’s face it seems like a simple thing, to me it was an interesting testament to a celebrity being able to control the spin on what could otherwise be the impetus for a tabloid frenzy.
I can only imagine that then next big brouhaha via Twitter is smoldering right now. Of course, then there’s Facebook and all the success and pitfalls there, (I’m look at you Nestlé) but that’s for another blog post.
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